Aveda Pure Formance Firm Hold Gel 150ml

Moisturizing hair gel that provides strong definition while enhancing shine & control.

Applies a lightweight non-flaking gel texture infused with glycerin to attract moisture & prevent dryness for a smoother style throughout the day.

Strengthens structure using PVP & VP/VA copolymers that deliver firm hold & defined shape without stiffness.

Protects from UV exposure using UVA filters that help shield hair color & integrity under sun exposure.

Soothes scalp & strands with antioxidant-rich botanicals like Scutellaria baicalensis root licorice & boswellia extracts to support hair health over time.

Enhances shine using sunflower seed oil & tocopherol that nourish strands while adding subtle luster & softness.

Ideal for men & anyone seeking long-lasting hold in sleek structured styles regardless of hair type or texture.

Made in the USA.